Our Story
At we're not just a communications company we're the culmination of a journey that began 26 years ago and has led to the creation of a dynamic, full-spectrum communications agency.
Our Founder's Odyssey
Our founder, Annie Harrison, embarked on a remarkable path in the world of communications. From humble beginnings in customer service roles at Boots, Tesco, Vodafone, and British Gas,
her passion for connecting with people and brands took root.
Fate intervened when a connection led her to the M.A.C Cosmetics PR team, where her dedication and talent quickly propelled her to a permanent role. The journey continued with a stint managing PR for Revlon at a renowned agency – Seen Group, followed by a tenure at L'Oréal overseeing Garnier and Maybelline communications, then finishing her in-house career as Head of PR, Influencers and Events for Benefit Cosmetics, part of the LVMH group.
With the courage to chase her entrepreneurial dreams, Annie decided to embark on a new adventure, launching 'Under the Influence' - a talent management agency for beauty-focused social media influencers.
Three successful years and countless achievements later, the agency rebranded as 'Inform'.
The name was born from an insightful breakfast conversation with the Beauty Editor of Vogue, blending the words "INfluence" and "platFORM." And so, 'Inform' was born.
Our Vision
envisions a unified communications group, specializing in every facet of modern outreach. The TALENT side currently manages 20 leading social media content creators, while Inform PR has successfully orchestrated projects for major beauty brands like Cloud Nine, Maybelline, NYX, and Elph affiliates platform. The SOCIAL is on the horizon, set to launch in 2024.
Welcome to
We invite you to join us on this remarkable journey that started with a passion for communication, evolved into a thriving talent management agency, and now stands as 'Inform' - your one-stop destination for influencers, events, PR, and paid social. Our official launch in November 2023 marked a new chapter, and we're excited to have you with us as part of our story. At 'Inform,' we don't just communicate; we connect, inspire, and drive change.
Welcome to a new era in communication.
Our Brands
