Meet Jahanara, a CREATOR whereby art, beauty, family, and diversity converge to create a tapestry of inspiration and SELF-DISCOVERY.

Born in the picturesque city of Bath, England, Jahanara's story begins with deep-rooted family ties to this historic place. However, as soon as she entered the world, her family decided to embark on a new adventure, relocating to the vibrant streets of East London.

Throughout her formative years, Jahanara's heart beat to the rhythm of art. From the subjects she chose to study in school and college to her daily musings, her life was always entwined with the world of art and design. Jahanara's journey into content creation was inspired by her mother's artistry with makeup. Watching her mother's meticulous application of makeup and being captivated by the array of cosmetics she used, sparked her fascination. This passion led Jahanara to begin collecting makeup, experimenting with various techniques, and honing her skills.

​While studying art and design, Jahanara realised she possessed a natural talent for makeup application. With YouTube as her mentor, she delved deeper into the world of beauty, using makeup as a canvas for her creativity. The rich tapestry of Bengali culture, especially the grandeur of Eid and weddings, ignited Jahanara's desire to master her craft. Observing her family members prepare for special occasions, she found inspiration to take her skills to the next level.

​Just before embarking on her university journey, Jahanara decided to venture into YouTube, initially as a hobby. With what started as a passion, gradually became therapeutic and she found joy in sharing her skills with others.

As she ventured deeper into content creation, Jahanara discovered a diverse community of like-minded individuals who shared her dreams. This revelation inspired her to represent the South Asian community and show how diverse and inclusive the beauty industry could be.

She realised that there was room for everyone in this thriving industry.

Having since tied the knot and embracing motherhood, Jahanara's content journey has evolved, shifting her focus from YouTube to Instagram and TikTok. Her content now extends beyond hair and beauty looks to include glimpses of her daily life, vlogs, cooking videos, and the joys of being a loving wife and mother. Looking ahead, Jahanara envisions sharing more about her family and home life while staying true to her passion for makeup, skincare, and hair reviews. She aspires to open up about her personal life, remaining authentic and true to herself. The YouTube world will once again witness her creative energy and inspiring content.